We all know social networking is here to stay, so why am I talking about this, I hear you say? Well Mosaic Events has just launched into the 21st century with a weekly blog, Facebook page and we’re quickly developing an addiction for Twitter. I have to confess, I was coerced into the world of blogging by my friend, Cherie Federico, Editor and Director of Aesthetica Magazine. She has been blogging for years and should really think about setting up a sideline business for her knowledge in this subject area.
The aim of the Mosaic Events blog is simple - whether you’re a PA, Internal Event Organiser, Marketing Manager, Hotel Manager or just someone that has an interest, I aim to share my knowledge of organising events both large and small in the hope that you find this useful and are able to transfer these experiences to your events. I will offer you quick, cost effective and quality information, which will cover a wide range of topics, such as hosting sustainable events, trends and dislikes in the sector, great venues, reviews of events both your events and those of Mosaic Events, as well as competitions and polls.
I thought a fantastic place to start this blog, would be with an overview of how Mosaic Events uses Social Media as a cost effective way of promoting our clients’ events.
Linkedin is a great example, and by putting together a group for your event you can use this as a way of communicating with delegates that are signed up to your event in advance. Through this tool speakers can post thoughts or answer questions prior to the event. This offers the organiser a great way of getting audience engagement prior to the event taking place. You can see an example of the Hotel Marketing Event we have just delivered. Most importantly, however, you can use this as a marketing tool to promote your events to your contacts on Linkedin by joining Groups that may also have an interest in the sector in which your event is based.
Another great idea after hosting an event is using Linkedin SlideShare presentations. Linkedin say "SlideShare is the world’s largest community for sharing presentations. You can share presentations and documents with your LinkedIn network upload portfolios, biographies, conference talks, and PDF’s, display them on your LinkedIn profile, embed YouTube videos in presentations and add audio to make a webinar".
Facebook is also an excellent resource for getting audience engagement, but more importantly because you can post photographs and analyse of your event on-line afterwards. Adam Rifkin of TechCrunch predicts that we will eventually be using Facebook for everything, and that this will effectively be in use, as much if not more than Google. So make sure you get your event page set up quickly before the domain name is taken.
Twitter presents an opportunity to talk about events you are hosting to your followers, posting information such as speakers’ details, benefits of attending an event or just chatting about the service you received at the venue is really useful to others. As we know hotels change from week to week in terms of the type of service you receive, and so it is a good idea to keep on top of this.
Hopefully, I have given you some inspiration to start thinking about using Social Media for your event promotion, if you have any other suggestions, we would love to hear from you.
Sometimes we are swamped with events, and I am interested developing a dialogue between organisers and practitioners, as such, I would like to hear your views. We are seeking bloggers who are event’s organisers or anyone with a keen interest in this sector to contribute to this blog. Please feel free to drop me a line if you would like more information sarah@mosaicevents.co.uk
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