I recently attended on behalf of Mosaic Events the annual exhibition for event organisers International Confex.
The event is the largest in the UK and hosts a variety of different suppliers from venues to unusual ideas for events and attracts over 14,000 event organisers.
The event also hosts a series of seminars, I attended a seminar hosted by Second Places entitled “Using virtual worlds to extend reach of events and venues” the brief overview to the seminar provided some information as to what would be included but overall I wasn’t entirely sure what to expect!
The seminar focussed on using 3D technology at events and how you can create an online presence in 3D so people can view events, exhibitions and venues online using avatar characters of themselves.
The avatars can then walk around the event or venue and even interact with other avatars through blogs, social media: Twitter or Facebook groups to show live responses whilst taking a tour of the surroundings.
The seminar highlighted how fast technology is moving and how such amazing concepts are being created constantly. The 3D technology can be used for training and more specifically for pre training, information, familiarising delegates with the equipment and course materials.
Another idea is to use the technology to preview exhibition spaces (see video link for example of this) and to market an event to encourage invididuals to attend in real time. In all instances the technology allows music and video to be added to the 3D worlds.
The rules for use of the 3D technology remain the same as streaming events live on the Internet you cannot do anything that both delegates at the event and delegates watching from their computers cant’ do, for example live voting on key pads at the event would not be accessible to delegates online so would not be fair to include, all aspects must be the same so all participants get the most out of the event whether they are actually at the event or virtually there.
Overall a very interesting day at Confex and certainly provided further ideas to think about for use in future events we are organising for more information on the 3D software speak to Second Places. Please let us know if you have used 3D technology for any of your events and what feedback or results you have had and if you are interested in writing a blog for Mosaic Events please email sarah@mosaicevents.co.uk
By Francesca Pearson, Senior Event Account Manager, Mosaic Events
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