Technology is moving quickly and mobile phones are now being used for work as well as personal use, with the introduction of the I phone and Android phones and the portable I pad, organisers can create apps for events or contact delegates directly for promotion and discussion before and after events.
If you decide to design an app for your event always consider your audience and attendees needs it is more about information and how they can promote discussion around your event not the cosmetic look of the application.
There can be lots of work involved in the first stages to ensure your app is correct for your event and can be updated if you are using it for a series of events or annual event adding new features and value to the attendees!
There are many reasons why the use of mobile phones and apps for events are of benefit to the event organiser, for example they can be used to increase attendance, awareness around an event and after the event has taken place, and also to increase the event income through sponsorship, advertising or exhibiting.
Other benefits of using the mobile media include they reduce your costs, as delegate can download details about the event on their phone to save on printing or posting costs and also reduce the carbon footprint for your events as there is no extra paper to recycle and you can also use the apps to send information to attendees and exhibitors regarding how to reduce waste at the event.
Another use of mobile technology is IPad Survey http://ipadsurvey.co.uk/ , a service you can use at your events to survey attendees for market research and event feedback from delegates, with a full report produced at the event with the survey results which you can also use in your summary session at your event.
Overall do not neglect other elements of your event, remember to focus on all aspects and in addition look into mobile apps and see how they can benefit your next event!
Based on an article from www.conference-news.co.uk for Swift Mobile
If you have used mobile apps for events or would like to write a blog for Mosaic Events please email sarah@mosaicevents.co.uk

