Income Generation for your events

Income Generation for your events

In the current economic climate we are extremely busy with generating income for various events.  For many associations and memberships they cannot run events for members without at least £20K worth of sponsorship to fund the event and help with the existence of the organisation.

For public sector organisations and not for profit organisations similarly times are hard so more emphasis has been put into getting as much income as possible to ensure the success of an event. 

There are many ways of generating income for an event and this week we are using the blog to give you some ideas for how to make your events pay!

·         Exhibitors – the obvious way of gaining income selling exhibition space at your events.  Hosting a table top exhibitions stand will keep your costs down and allow suppliers of products or services connected with your sector to promote themselves to your delegates.  We advise charging anything from £395 plus VAT upwards for a one day event.  This is dependent on your audience, sector and of course how many delegates you have attending.

·         Inserts within the delegate packs or adverts within the event programme – selling space within an event programme can enable an organiser to have a nicely designed and printed handout for nothing.  Making this pay for itself and having some left over!

·         Sponsorship of the coffee/tea breaks – allowing the supporter to have pop up stands, cards on the refreshment tables and possible a short slot to address the audience is another good way of generating some income.

·         Conference App – Gain support for a conference app to be built, this is a fantastic way of engaging with delegates prior to the event and then on the day.  A good way of promoting interaction and discussion between both speakers, delegates to more importantly the sponsor is able to have their say!

·         Finally overall Sponsorship packages – pulling together a package which would allow one or two main sponsors of the event – the package can include a prominent exhibition stand, a speaking slot in a plenary session or delivering a workshop, insert within the pack, public thank you at the event and then access to the electronic delegate list.

We hope this helps but if you’re interested in finding out more email sarah@mosaicevents.co.uk for a non obligatory chat with Mosaic Events on generating income for your events.