What did you think? Don’t forget to evaluate and use feedback from your events!

The main priority for your event is to ensure you organise everything in advance so everything goes well on the day but make sure you do not overlook collating feedback after the event as this is important and can be very useful!

Collating feedback allows you the opportunity to see exactly what delegates, speakers and exhibitors thought of your event and shows areas to improve or parts of the event that worked well.

There are a number of ways you can collate feedback, for example using a hard copy survey on the day, I pad surveys surveying people during your event and online questionnaires after the event.

 

People are often in a hurry and do not always realise how useful their feedback is so you can always incentivise the feedback questionnaire by offering a free place at the next event or a gift voucher this can help you receive more responses back!

To ensure as many responses as possible make sure your questionnaire is not too long, limit the number of questions you ask and options per questions so you get the relevant feedback quickly and it is not a chore for delegates to complete.

Always include questions about the overall event, organisation, venue, catering and staff as it is helpful to provide your venue with feedback too so they can improve for the future and investigate any feedback further as required. 

Once you have collated the feedback make sure you use it! Send it to the venue for their records and take it on board for planning your next event, pick up anything that didn’t work well or that delegates particularly liked and make sure you address any issues for future events.

Where delegates have provided lots of positive feedback and detail contact them to ask if you can use their response as a quote to show the success of the event and to encourage people to attend next year, personal recommendations can go far in persuading people whether to attend or not.

In addition use social media set up a #hash tag for your event, include this on your presentations, delegate packs and confirmation details and encourage delegates to use their phones throughout your event to tweet anything they are enjoying or to highlight key presentations. You will need to monitor this in case you receive any negative tweets to ensure you can be pro active and respond to any criticism quickly and effectively if required!

Please let us know how you have used feedback from your events to improve or if you are interested in writing a blog for Mosaic Events please email enquiries@mosaicevents.co.uk