Promotional gifts – a must have at any corporate or branded event – can range from the ubiquitous ball point pen to the ultra deluxe goodie bag given to guests at showbiz parties and glitzy award ceremonies.
But what to consider when choosing the perfect gift to complement your event?
1 There is no doubt a well chosen branded product such as a mouse mat, pen or mug is still an effective way of creating an impression which lasts long after an event has finished. But you could also consider a slightly more unusual item which you know your clients will want to keep and use such as an umbrella or memory stick.
2 Finding an option which is more sustainable has become a huge consideration these days - choose a cheap and chatty logo bug or stress toy and it could end up going straight in the bin. Consider a greener option – there are many eco-friendly products available such as pens and mugs made of biodegradable recycled plastic or jute bags made from recycled cotton. Corporate cup cakes anyone?
3 For the event where money is no object there are specialist companies like All Bagged Up who can source a fabulous array of weird and wonderful branded gifts or high end luxury goods such champagne, cosmetics and chocolates and present them ready for your guests in branded bags or gifts boxes.
4 Also consider that consumers are becoming more savvy and sophisticated than ever before. Recent trends, as reported by Conference News, have seen big brand companies turn away from ‘in your face’ branded promotional merchandise in flavour of a much more clever and subtle approach. Such companies are now ‘suggesting’ rather than ‘shouting’ their presence by using, for instance, their corporate colours rather than their logo. One company gave kites to their clients, which did not feature its logo but would immediately bring the brand to mind due to their colour and design.
So think imaginatively and try to avoid the obvious.
For a highly memorable and unusual gift find a creative link between the theme or topic of your event and your chosen gift. For example, cinema tickets would be a great fun gift for a conference on the film industry or if you are hosting a travel industry event you could consider travel vouchers or luggage tags. Happy shopping!
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